You will identity an audience who, if presented with information, will be beneficially empowered. Then you will design an innovative visual communicator which will accomplish that task. The design will be expressive of the information, experiential for the viewer and audience, and impactful in an empowering way.
The project will not only be conceived and determined by you, but also planned, organized, researched, scheduled, budgeted, designed, fabricated and presented—completely by you.
The project will take four weeks:
Note- The project has been extended one class period to ensure a fully realized design solution.*
Project Launch – T / Jan 12th
Week 1 Thinking – T / Jan 17th, TH / Jan 19th
Week 2 Looking – T / Jan 24th, TH / Jan 26th
Week 3 Doing – T / Jan 31st, TH / Feb 2nd (Comprehensive Critique)
Final Presentation* TH / Feb 9th
Along with the usual design process and artifacts required by any design project, you will be responsible for the following:
• A Comprehensive Design Project Brief
• A Design Budget and Project Schedule
• Researching and Compiling Project Information and Content
• Complete Design Process including –
- Creative Conceptual Development
- Appropriate Visual Research
- Design Development Rough and Comprehensive Prototypes
- A Final Design Solution
• A Prototype Presentation/Interview with an intended Audience member
• A Comprehensive Class In-Progress Critique
• A Final Problem-Solution Presentation to the Class
• A Project Time Reconciliation - Actual Time vs Estimated Time
An example of a like-minded design (more promotional that informational) is the
Wake Forest University Athletics Mailer shown on the CA Magazine website at
www.commarts.com/exhibit/wake-forest-university-athletics-mailers.
